Retail Research & Audits
Retail audits, national retail census, and evaluation of sales & merchandising team performance
Service Details
We provide simple customized retail & compliance audits to check: availability, visibility, share of shelf and POSM deployment.
National Retail Census: full-scale nationwide market scan to mark and identify points of sale across channels, categories and brands, with customized research options.
Case study: Salon Universe Scan covering 77% of Amman districts, finding 1,502 salons (819 female, 690 male), and extrapolating total market size by hair-color price segments.
Case study: 12-month monitoring of modern trade availability and shelf share of all J&J brands at selected key accounts; 20% of the sales team's commission was based on our audit results.
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